The Customer Data Platform Report 2021

In our second annual Customer Data Platform report, we take an in-depth look into how organizations are using CDPs – exploring the data they’re collecting, and the apps they’re using to manage it.

Featuring over ten trillion data points of anonymized usage data from Segment’s 20,000+ customers, we explore the tectonic tech stack changes happening around us.

In this comprehensive report on the CDP market, you'll find:

The explosion of customer data 

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

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The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Most popular Saas tools 

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

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