Customer Data Maturity

A step-by-step guide to making the most of your customer data platform

Businesses today are awash with customer data, yet they still struggle to use that data to its full potential. Having worked with thousands of businesses, from SMB to Enterprise, we’ve put together a guide on implementing customer data strategy.

Whether you’re just getting started, or you’re looking to uplevel your existing CDP capabilities, this is the book for you.


This comprehensive guide covers...

  • How to evaluate your customer data maturity, both now and over time.
  • How to establish a foundational data architecture, profiles, and data-driven engagement.. 
  • The requirements for implementing a data-driven culture in your organization.
  • Sophisticated CDP use cases to take your customer data to the next level.

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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© 2022, Inc. All rights reserved. | Privacy | Terms

© 2023, Inc. All rights reserved. | Privacy | Terms