CRM is not enough
Learn more about a world beyond CRM suites and how your company can build the customer data technology stack that matches the reality of today’s multi-channel, digital era.
Join us in person!
Schedule of events:
8:30AM - 9:00AM: Registration and breakfast
9:00AM - 9:10AM: Presentation by Peter Reinhardt, Segment
9:10AM - 9:35AM: CRM is not enough by Brandon Purcell, Forrester
9:35AM - 9:45AM: Fireside chat with Peter Reinhardt, Segment and Brandon Purcell, Forrester
9:45AM - 9:55AM: Audience Q&A
9:55AM -10:15AM: Wrap up and mingle
Guest Speaker:
Brandon Purcell, Principal Analyst at Forrester
Wed Feb 5, 2020 at the World Cultural Center in San Francisco
Location
World Cultural Center, 906 Broadway, San Francisco, CA 94133
Brought to you by the Platform of Independents:
Join Brandon Purcell from Forrester and the Platform of Independents for an event on the new martech landscape
Decades ago, when CRM was invented, it promised to bring customers and businesses together. Today, that couldn’t be further from the truth. Poor data quality, inflexible workflows, and ineffective integrations are a day-to-day reality for businesses, while customers are still waiting for the personalized experiences they were promised decades ago.
As the world shifts to more mobile devices and our toothbrushes start connecting to the internet, it’s time to say what we’ve all been thinking: building our business around CRM is no longer enough.
Join us on February 5th as Forrester Analyst Brandon Purcell discusses the new martech landscape and how your company can build the customer data technology stack that matches the reality of today’s multi-channel, digital era.
Event speakers
Brandon Purcell
Principal Analyst
Peter Reinhardt
CEO and Co-founder