CRM is not enough
Learn more about a world beyond CRM suites and how your company can build the customer data technology stack that matches the reality of today’s multi-channel, digital era.
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Guest Speaker:
Brandon Purcell, Principal Analyst at Forrester
Join Brandon Purcell from Forrester and the Platform of Independents for a webinar on the new martech landscape
Decades ago, when CRM was invented, it promised to bring customers and businesses together. Today, that couldn’t be further from the truth. Poor data quality, inflexible workflows, and ineffective integrations are a day-to-day reality for businesses, while customers are still waiting for the personalized experiences they were promised decades ago.
As the world shifts to more mobile devices and our toothbrushes start connecting to the internet, it’s time to say what we’ve all been thinking: building our business around CRM is no longer enough.
Join us as Forrester Analyst Brandon Purcell discusses the new martech landscape and how your company can build the customer data technology stack that matches the reality of today’s multi-channel, digital era.
75 min
Speakers
Brandon Purcell
Principal Analyst
Peter Reinhardt
CEO and Co-founder
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