Cookies, compliance, and customer data: Navigating the future of data privacy


Between government laws and internet changes, marketers struggle to collect customer data and still maintain user privacy.

The solution is simple. With an investment in first-party data, marketers are able to act off of real-time data collection, remain compliant, and maintain their customer’s trust.


In this guide you’ll learn:

The difference between first-party and third-party data, and how it affects marketers

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The benefits of a CDP, which enable cleaner data collection

How to set up first-party data collection, which is essential for remaining compliant

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© Segment | Privacy | Terms

© Segment | Privacy | Terms