Getting Started with a CDP

Customer Data Platforms are one of the fastest-growing categories in software today. Yet comparatively few understand the real benefit they can have to your business. In this guide, you’ll get a jargon-busting introduction to what a CDP is (and what it isn’t).

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What's covered?

CDPs Defined
CRM, DRM, CDI - we'll debunk a few myths around what CDP actually is and why it matters

CDP Benefits
The business benefits you’ll see by implementing a customer data platform

Steps for getting started
A step-by-step guide to preparing your data

ROI of a CDP
The ROI companies like Glossier, IBM, and Typeform are seeing from CDP