Determining the right CDP for your business

Selecting the right Customer Data Platform (CDP) can be a daunting task. The number of CDPs in the market has doubled in the past two years. And, not all CDPs will meet your business needs, so how do you decide?

This webinar will help you identify the right requirements, consult the appropriate stakeholders, and build an effective RFP for your CDP evaluation. During it, Segment will be sharing a set of tested frameworks, processes, and templates to help you select the right CDP partner for your business.

On-Demand

40 mins

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Webinar: How to automagically identify high-intent leads

Webinar speakers

Identify intent

Identify intent signals and act on them using Segment and Madkudu

Tools

Get access to the tools Guillaume uses for predictive lead scoring 

Experimentation

Snag a sneak peek inside Drift’s 2019 growth experiments

Demo

See a live demo that ties everything together

Key takeaways

Build a CDP RFP from scratch

Clearly define and align on your RFP requirements

Ask the right questions to identify the perfect CDP partner

You'll learn how to:

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How to customize your data pipeline 

Segment makes it easy to connect and manage customer data from across 300+ of the most popular tools. But now, our customers can take data integration to the next level. Join our webinar to learn how Functions, our latest product launch, empowers every team to bring new types of data into Segment and send data to new tools. You’ll see real-life examples of how you can build your own sources and destinations, as well as how you can solve common data challenges.

Avoid the common pitfalls companies make when evaluating a CDP