The past, present, and future of Customer Data Platforms
On-Demand
1 hour
FIRESIDE CHAT
Key takeaways
- Why data volume is exploding, and how your business can manage it.
- Why businesses are going all-in on first-party data.
- How customer data platforms are riding the e-commerce wave to new heights.
- How and why tech stacks are consolidating.
The last 12 months saw record numbers of API calls on the Segment platform, signaling that customer data is an integral part of how businesses power their digital experiences.
Join Katrina Wong and Jeff Lawson, where they'll discuss the biggest trends happening on the Segment platform—such as the rise of first-party data, increased adoption by e-commerce businesses, and much more.
What you will learn during this fireside chat:
- Why data volume is exploding, and how your business can manage it.
- Why businesses are going all-in on first-party data.
- How customer data platforms are riding the e-commerce wave to new heights.
Access the recording
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Katrina Wong
VP of Marketing, Twilio Segment
MODERATOR
Jeff Lawson
Co-founder and CEO, Twilio
FEATURED SPEAKER