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CDP Buyer’s Guide
Today’s most beloved brands put customers first. They know the key to sustainable growth is all about connecting with customers in more meaningful ways. And they use first-party data to deliver immersive and contextual user experiences.
A Customer Data Platform (CDP) can help you do just that – and this guide will help you decide if a CDP is right for you.
How it works
SYNTHESIZE
Store and standardize your data in one place you trust
Debugger
Test your implementation and weed out bad data
Schema Control
See what events and traits you’ve sent, and set rules for where data flows
Collect data from every platform and load it easily into Segment
Web, Mobile, and Server-side Libraries
Choose from Javascript, iOS, Android, Ruby, Python, and more
Cloud Apps
Connect cloud platforms like Salesforce, Stripe, Facebook, and more
COLLECT
Send data to hundreds of tools and data warehouses
Send Data Anywhere
Explore our catalog of tools for analytics, email, and more
Data Warehousing
Schematize and load your data into a cloud data warehouse like Redshift, BigQuery, and Postgres
ACTIVATE
FREE DOWNLOAD
Here's what's inside...
Breakdown of just what a CDP is, how it’s different from a DMP, DSP, CRM, and other tech stack acronyms
How to spot the signs that signal when it's time to invest in a CDP
How to know which CDP features are nice-to-haves and which are critical
Checklist for vendor evaluation and selecting the right CDP for your team