CDP Buyer’s Guide

Today’s most beloved brands put customers first. They know the key to sustainable growth is all about connecting with customers in more meaningful ways. And they use first-party data to deliver immersive and contextual user experiences.

A Customer Data Platform (CDP) can help you do just that – and this guide will help you decide if a CDP is right for you.

How it works

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Store and standardize your data in one place you trust

Test your implementation and weed out bad data

Schema Control
See what events and traits you’ve sent, and set rules for where data flows

Collect data from every platform and load it easily into Segment

Web, Mobile, and Server-side Libraries
Choose from Javascript, iOS, Android, Ruby, Python, and more

Cloud Apps
Connect cloud platforms like Salesforce, Stripe, Facebook, and more


Send data to hundreds of tools and data warehouses

Send Data Anywhere
Explore our catalog of tools for analytics, email, and more

Data Warehousing
Schematize and load your data into a cloud data warehouse like Redshift, BigQuery, and Postgres



Here's what's inside...

Breakdown of just what a CDP is, how it’s different from a DMP, DSP, CRM, and other tech stack acronyms

How to spot the signs that signal when it's time to invest in a CDP

How to know which CDP features are nice-to-haves and which are critical

Checklist for vendor evaluation and selecting the right CDP for your team