Data-Driven Strategies for Growth: A Guide for Healthcare Businesses
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The impact of COVID-19 continues to reverberate across the healthcare industry. As a result, data is more siloed than ever – disconnected across online and offline systems.
In our new guide, you'll learn why healthcare leaders should consider a customer data platform (CDP) to activate data compliantly – both online and offline – across the care journey, leading to improved patient acquisition, retention, and better health outcomes.
EBOOK
This comprehensive guide will cover:
- How to personalize across the care journey
- Data-driven growth strategies for healthcare
- The key to HIPAA compliance with patient data
In this report, you’ll learn...(custom copy)
The explosion of customer data
2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.
The impact of COVID-19
We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.
Predictions for the CDP market
Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.
Most popular Saas tools
We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.
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