CDP Buyer’s Guide


Today’s most beloved brands put customers first. They know the key to sustainable growth is all about connecting with customers in more meaningful ways. And they use first-party data to deliver immersive and contextual user experiences.

A Customer Data Platform (CDP) can help you do just that – and this guide will help you decide if a CDP is right for you. 


In this guide you’ll learn:

Breakdown of just what a CDP is, how it’s different from a DMP, DSP, CRM, and other tech stack acronyms

© Segment | Privacy | Terms

How to know which CDP features are nice-to-haves and which are critical

How to spot the signs that signal when it's time to invest in a CDP

Checklist for vendor evaluation and selecting the right CDP for your team