Customer Data Platforms: Build, Buy...or Both?


Is it better to build a CDP in-house or buy one? To answer this question, businesses need to consider a slew of important factors like: time-to-value, total cost opportunity, scalability, engineering resources, and budget. 

But what if this whole debate was just perpetuating a false dichotomy? In our new guide, we cover the pros and cons of building or buying a CDP, and discuss a third option: harnessing the benefits of both with a hybrid model. 


In this guide you’ll learn:

How to thoroughly evaluate the benefits and challenges of building or buying a CDP. 

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How to ensure success (and scalability) when implementing a customer data platform. 

A framework for deciding which aspects of a CDP should remain in-house vs. which would be more strategic to outsource.