IDC Whitepaper: A Platform Approach is Critical to Customer Engagement Success and Building Trust
Nearly three in four customers say that a good customer experience is key to driving customer loyalty, according to a recent International Data Corporation (IDC) survey. And with 'good' customer engagement now synonymous with personalization and privacy, having the right customer data - and safeguarding it in the right way - is more critical than ever.
Learn the key to driving personalized interactions at scale and increasing profits, all while protecting and securing customer data in this IDC whitepaper.
Analyst Report
In this whitepaper, you’ll learn...
- How customer trust is built on effective security and privacy
- How CEPs drive personalized interactions at scale, across the customer lifecycle
- How to build a beneficial and effective customer engagement strategy with CEP
In this report, you’ll learn...(custom copy)
The explosion of customer data
2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.
The impact of COVID-19
We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.
Predictions for the CDP market
Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.
Most popular Saas tools
We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.
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