5 Ways Enterprises are Driving Best-in-Class Customer Engagement 

Digital natives proved that customers love personalized experiences. By investing in customer data infrastructures early, digital natives unlocked massive growth with customer-centric strategies that left traditional business models lagging behind.

But digital natives aren’t the only ones using data to develop strong customer relationships. 

Enterprises are taking control of their customer data and becoming innovators in their own right.


© Segment | Privacy | Terms

In this ebook, you’ll learn...

  • How 5 enterprises - FOX, Allergan, AB inBev, Domino’s, and Meredith Corporation - invested in data to drive customer engagement.

  • Why a first-party customer data strategy is necessary to compete in today's markets.

  • Real use cases that enterprises are implementing to enhance customer experiences, personalize at scale, and unify data across brands.

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

© Segment | Privacy | Terms

We'll share a copy of this guide and send you content and updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our Privacy Policy. You can update your preferences at any time.