Segment

Unlocking Custom Audiences That Convert

B2B GUIDE

Inside you’ll find:

7 different audiences to target based on stage, past actions, persona, etc.

15 ideas of campaigns to try to reach active those audiences

Ideal user traits and actions to track and use to build custom audiences

Results from teams using similar audiences in the real world

A guide to boost campaign performance by identifying and targeting the right users and accounts

Not all target audiences are created equally.

Every person who interacts with your brand or product has unique interests and needs. They reach you at different stages in the buying cycle and convert to customers at vastly different rates—most never even convert at all.

The key to unlocking conversion? Personalization.
More specifically, delivering a relevant message to your target audience that pulls in context from their past actions, persona, and stage in the buying cycle. This guide will show you how to do just that!

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B2B GUIDE