SEGMENT FOR MARKETING ATTRIBUTION
Link customer lifetime value to your marketing spend
Understand which campaigns are driving the most long-term value for your business. And get started quickly with a Looker pre-built template.
Attribute long-term impact
Campaign ROI is about lifetime value, not just the initial conversion. An in-house model enables you to bring the data together to uncover that story.
Fast time to value
Building an attribution model can be an undertaking. By using the Looker Block template, your Segment data is pre-modeled reducing the initial lift.
Customizable to your business
While the template lets you start uncovering insights quicker, it also gives you the flexibility to update the dashboard to fit your unique business needs.
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Collect the data
Unify the data
Snowflake creates a single source of truth for your customer data, and powers your attribution dashboards to deliver results in seconds or minutes, not hours or days.
Model the data
The template, called a Looker Block ®, pre-models the data so you can be live in a few hours. You can then customize the visualization and model to your unique business.
Segment collects events from your website and mobile app, as well as campaign data from Facebook and Google. We create a unified user profile and send it to Snowflake.