ROAS: The Ultimate Guide to Advertising Efficiency 

On the tail-end of COVID-19, almost 90% of marketers have adjusted or reduced their advertising budgets.

Learn how marketing teams have adapted by using customer data platforms to optimize return on ad spend, improve conversion rates, and boost advertising efficiency. 


This guide will explain:

The fundamentals of Return on Ad Spend

How a CDP can optimize your ROAS

How a CDP can improve your marketing efficiency

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The ROI marketing teams are seeing from a CDP