ROAS: The Ultimate Guide to Advertising Efficiency
On the tail-end of COVID-19, almost 90% of marketers have adjusted or reduced their advertising budgets.
Learn how marketing teams have adapted by using customer data platforms to optimize return on ad spend, improve conversion rates, and boost advertising efficiency.
RESOURCES
This guide will explain:
The fundamentals of Return on Ad Spend
How a CDP can optimize your ROAS
How a CDP can improve your marketing efficiency
The ROI marketing teams are seeing from a CDP
