5 Ways to Optimize Advertising Efficiency

As economic uncertainty looms, businesses are looking to get the most out of their marketing budgets.

For every dollar you spend on advertising are you getting a dollar (or more) back?

This comprehensive guide breaks down how a customer data platform can help you optimize return on ad spend, improve conversion, and boost advertising efficiency.


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In this guide, you’ll learn...

  • The fundamentals of ROAS (Return on Ad Spend) 
  • How a CDP can optimize ROAS
  • Proven strategies to improve advertising efficiency
  • The ROI marketing teams are seeing from a CDP

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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