8 Customer Engagement Strategies that Drive Growth

At this year's SIGNAL conference, business leaders at IBM, Vista, Univision, and more shared key insights into how to use quality, first-party data to drive efficient growth.

To help you put these insights into practice, we’ve compiled a guide featuring 8 of the most effective strategies covered at SIGNAL 2022.


This comprehensive guide covers...

  • Highlights from SIGNAL 2022, Twilio Segment's annual customer and developer conference
  • Customer engagement lessons and strategies from leaders at IBM, Vista, Univision, and more 
  • How to deliver customer-first experiences that drive efficient growth

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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© 2022 Segment.io, Inc. All rights reserved. | Privacy | Terms

© 2022 Segment.io, Inc. All rights reserved. | Privacy | Terms