7 Ways to Automate Your Marketing Funnel

Grappling with an uncertain global economy, marketing teams across all industries have been asked to "do more with less." This type of advice can seem like a recipe for burnout – but it doesn't have to be. Automation has been proven to increase  efficiency,  ROI, and teams' bandwidth. 

In this guide, we show how to build the right foundation for automation, and how to leverage it at key points in the marketing funnel. 



In this report, you’ll learn...

  • How automation increases efficiency and ROI.
  • The data foundation and technology needed to implement automation. 
  • How to decide which marketing processes should be automated.

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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© 2022 Segment.io, Inc. All rights reserved. | Privacy | Terms

© 2022 Segment.io, Inc. All rights reserved. | Privacy | Terms