7 Ways to Automate Your Marketing Funnel
Grappling with an uncertain global economy, marketing teams across all industries have been asked to "do more with less." This type of advice can seem like a recipe for burnout – but it doesn't have to be. Automation has been proven to increase efficiency, ROI, and teams' bandwidth.
In this guide, we show how to build the right foundation for automation, and how to leverage it at key points in the marketing funnel.
EBOOK
In this report, you’ll learn...
- How automation increases efficiency and ROI.
- The data foundation and technology needed to implement automation.
- How to decide which marketing processes should be automated.
In this report, you’ll learn...(custom copy)
The explosion of customer data
2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.
The impact of COVID-19
We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.
Predictions for the CDP market
Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.
Most popular Saas tools
We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.
We'll share a copy of this guide and send you content and updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our Privacy Policy. You can update your preferences at any time.
