7 Steps to Omnichannel Success

Businesses using a multi-channel marketing approach where communication channels are separate can lead to data silos and reduced efficiency. 

An omnichannel marketing strategy leads to more personalized interactions, seamless customer journeys across all platforms, and increased engagement.


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In this guide, you’ll learn...

  • The difference between multi-channel and omnichannel marketing 
  • Why personalization leads to higher customer engagement
  • How to increase operational efficiency
  • Why top brands like Vacasa and Warby Parker use an omnichannel marketing strategy

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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