5 Tried & True Customer Acquisition Campaigns + Templates

In this guide, we wanted to explore more cost-effective ways to acquire new customers, and how to accelerate the entire process. We landed on 5 effective customer acquisition campaigns to feature, and included step-by-step templates for a quick set up.


This comprehensive guide covers...

  • Why customer acquisition is essential to your business strategy.
  • How to leverage customer data and automation to cut acquisition costs. 
  • Effective acquisition campaigns that can be used by B2B, B2C, and SaaS companies. 

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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© 2022 Segment.io, Inc. All rights reserved. | Privacy | Terms

© 2022 Segment.io, Inc. All rights reserved. | Privacy | Terms