5 Trends That Are Changing Customer Engagement 

How customers engage with businesses is changing. In the past few years, we've seen accelerated digital transformation and are currently grappling with fears of a recession. Businesses have been put in the tricky position of trying to evolve with consumers' new preferences, while prioritizing strategies for cost-effective growth.

In this guide, we break down five noteworthy trends that will influence the company-customer relationship in the years to come. 



In this report, you’ll learn...

  • The technology businesses need to adapt with evolving customer engagement trends (and cut costs). 
  • How digital transformation and privacy regulations are impacting customer engagement. 
  • Real-life examples of how companies stayed ahead of the curve when it comes to customer engagement.

In this report, you’ll learn...(custom copy)

The explosion of customer data

2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why.

The impact of COVID-19

We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform.

Predictions for the CDP market

Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years.

Most popular Saas tools

We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months.

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© 2022 Segment.io, Inc. All rights reserved. | Privacy | Terms

© 2022 Segment.io, Inc. All rights reserved. | Privacy | Terms