CDP: The 5-Minute Guide for Engineering Teams

Customer Data Platforms have become the cornerstone of today’s modern tech stacks. But there’s still a lot of misinformation about what they are, what they do, and who they’re for.

In this short guide, you’ll learn how a CDP will benefit your engineering team, with real-world examples and results from companies like Digital Ocean, IBM, and more.


This guide will explain:

What a CDP actually is

How CDPs help you collect, clean & control customer data

Why you need an API-first approach to customer data

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The ROI engineering teams are seeing from a CDP