11 Customer Engagement Metrics You Should Be Tracking


Data-driven marketers use metrics to learn how their content is performing and determine campaign success and delight customers.

However, the widely accepted KPIs that marketers rely on are not one-size-fits-all across industries or even campaigns. Make the most out of your metrics and learn which ones are optimal for you with help from this guide.


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In this ebook, you’ll learn...

  • The definitions of important metrics to measure, complete with examples and calculations.

  • Which metrics are optimal for each industry and campaign to improve your reporting on data.

  • How to integrate qualitative marketing data with quantitative data for a stronger understanding of customer engagement.