11 Customer Engagement Metrics You Should Be Tracking

Data-driven marketers use metrics to learn how their content is performing and determine campaign success and delight customers.

However, the widely accepted KPIs that marketers rely on are not one-size-fits-all across industries or even campaigns. Make the most out of your metrics and learn which ones are optimal for you with help from this guide.

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In this ebook, you’ll learn...

The definitions of important metrics to measure, complete with examples and calculations.
Which metrics are optimal for each industry and campaign to improve your reporting on data.
How to integrate qualitative marketing data with quantitative data for a stronger understanding of customer engagement.